Little Miss Crab Shack

 

Deliverables:

Identity
Branding
Marketing Collateral
Staff Livery
Signage

 

Little Miss Crab Shack (formerly Little Miss Mexico) has been an iconic Adelaide establishment since 2013. As part of a new summer season, and with the addition of the adjoining Little Miss Dive Shop, Athlete was responsible for developing an identity that linked the two venues. The logo references a vintage nautical aesthetic and was applied to an extensive range of items including menus, greaseproof paper, staff uniforms and magazine print adverts. 

Exterior wall mural by Bonnin Creative.